WPP shows mobile marketing hand as new outfit Joule buys China’s Wisereach
Last year WPP set up Tenth Avenue, a new outdoor holding company. This all seemed a bit unnecessary as WPP already had out of home giant Kinetic but Sir Martin Sorrell’s marcoms company has revealed...
View ArticleWPP’s Joule raids AKQA for mobile chief Rosen
The strangely-titled Joule (is it a play on jewel?) seems to be where it’s at at WPP these days and now it has raided indie digital giant AKQA for Daniel Rosen, who, it says, founded and ran AKQA’s...
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